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Career coaching & conseling

Once or twice in your career, whether you are an experienced professional or skilled starter, you will wonder about what to do next in your career. If you wonder, wonder well and start looking around for help. Ask the question, ask for help. There are many people out there, who are available and willing to help you. Mentors, coaches, and trainers make us better, stronger, and more aspirational than you were before.

However, once you know you want help, some feedback, counselling or coaching, you may be overwhelmed by the choices in front of you. So before you decide what to look for, it’s a good idea to first understand the difference between career coaching versus career counselling.


Typically, career counselling aims to help you think about what it is you want to do. They may administer personality tests (such as the Myers-Briggs), interest inventories, or other assessments to help you identify potential careers that may be a good fit for you.

A career counsellor may work with you on creating a plan for your career path, or simply identify elements that you would value in whatever job you take (such as working with people, managing others, working independently, etc.).

Usually, this broader focus on skills, talents, interests, or values is what you’ll find with a career counsellor. A career counsellor may give you tips or strategies to get the job you want, but as a rule, it isn’t their primary goal.

Career Counseling

Career coaching is much more often focused on helping you meet your goals: get a new job (even if that is a job in a new career area), or move ahead in the career you’re in. They will probably help you focus on honing your interview skills, negotiating compensation packages, navigating office politics, or getting the promotion. They often offer help and advice for your resume and LinkedIn profile so you can better market yourself to potential employers.

A career coach probably won’t administer personality tests or otherwise guide you to discovering your dream career—but they may offer advice on what job you could be marketable for based on your experience. They may offer suggestions you hadn’t thought of. It would be up to you to determine if that’s a route you want to go.

A career coach can also help you realize any underlying thoughts, assumptions, or biases that hold you back from success.

How to Choose

Both career counsellors and career coaches can be valuable assets to you—it all depends on what you need. If you’re changing careers and not sure where you want to go, then consider working with a career counsellor. If you’re happy in your current career but want to move ahead or get a new job; or if you know what area you want to transition to, you may want to talk to a career coach. We can help you decide. Make an appointment for our Career Services and we will help you on your way.

To determine if someone you’re considering is right for you, investigate. Read through their website, description of what they offer, and their LinkedIn profiles. See what others have to say about them. If you’re still not sure, ask for a quick consultation where you can outline your problem and determine if you’re a good match.

Career Coaching

These services aim to empower you as a professional by helping you make informed decisions about your trajectory. It’s a hand solution-based approach to your career decisions. We focus on results, actions and accountability.


You will

Increase confidence in selling yourself

Understand and find your target market

Leverage your contacts for Impact

Break down the job hunt process into a clear action plan

Define and sell your relevant skills

Build a compelling CV around achievements

Write a cover letter that wins them over

Market your brand to new audiences


You will also…

Improve the effectiveness of your CV and cover letter

Writing ‘skills-based accomplishment statements’ instead of boring responsibilities

Articulate your top 5 skills and expertise with confidence

Leverage your LinkedIn Profile and online presence