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Career coaching & counseling

You are entitled to feel fulfilled by your job, to wake up and go to work, to feel inspired and enabled to inspire others. After the job is done, when returning home, you still want to be inspired with the awareness and certainty that you have contributed to your co-workers, clients, and to the world. This is not only a joyful state for the lucky ones; once you know why you do what you do, you will sparkle and feel energised by knowing you are the lucky one.


Whether you are an experienced professional or a skilled starter once or twice a year, you will wonder if you are still on the right track or even wonder what to do next. If you wonder, wonder well and start looking around for help. Ask the question, ask for help. There are many people out there who are available and willing to help you. Mentors, coaches, and trainers make us better, stronger, and more aspirational than before.

However, once you know you want help, feedback, counselling or coaching, you may be overwhelmed by the choices in front of you. So before you decide what to look for, it’s a good idea to understand the difference between career coaching and career counselling.


Career counselling typically aims to help you think about what you want to do. Some counsellors may administer personality tests, interest inventories, or other assessments to help you identify potential careers that may be a good fit for you.

A career counsellor may work with you on creating a plan for your career path or identify elements you would value in whatever job you take (such as working with people, managing others, working independently, etc.).

Usually, this broader focus on skills, talents, interests, or values is what you’ll find with a career counsellor. A career counsellor may give tips or strategies to get the job you want, but as a rule, it isn’t their primary goal.


Career coaching is much more focused on helping you meet your goals: get a new job (even if that is a job in a new area), or move ahead in your career. They will probably help you focus on honing your interview skills, negotiating compensation packages, navigating office politics, or getting a promotion. They often offer help and advice for your resume and LinkedIn profile so you can better market yourself to potential employers.

A career coach probably won’t administer personality tests or guide you to discovering your dream career—but they may offer advice on what job you could be marketable for based on your experience. They may offer suggestions you hadn’t thought of, and it will be up to you to determine if that’s a route you want to go.

A career coach can also help you realize any underlying thoughts, assumptions, or biases that hold you back from success.

How to Choose

Both career counsellors and career coaches can be valuable assets to you—it all depends on your needs. If you’re changing careers and not sure where to go, consider working with a career counsellor. If you’re happy in your current career but want to move ahead or get a new job, or if you know what area you want to transition to, you may want to talk to a career coach. We can help you decide. Make an appointment for our Career Services, and we will help you on your way.

To determine if someone you’re considering is suitable for you, investigate. Read through the websites and descriptions of the services and their LinkedIn profiles, and see what others say about them. If you’re still not sure, ask for a quick consultation where you can outline your problem and determine if you’re a good match.

Coaching to succeed

These services empower you as a professional by helping you make informed decisions about your trajectory. It’s a hands-on, solution-based approach to your career decisions, and we focus on results, actions and accountability.

You will

Increase confidence in selling yourself

Understand and find your target market

Break down the job hunt process into a clear action plan

Define and sell your relevant skills

Build a compelling CV around achievements

Write a cover letter that wins them over

Market your brand to new audiences



Understanding and updating your why

Refreshment for your resume and creating a intedulum (aspirations for your future job, employer and habitat.

Leverage your contacts for impactful connections

Updating your social marketing profile and networking activities


Solicit a coach not a teacher

Keep in mind that coaches or counsellors are no teachers. Skilled coaches support you in revealing your excellence for the future. As the ultimate privalegde of a coach is in the ability of creating awarness to the great potential you already have and in its ability to bring it forward.